How do you build a scalable and profitable accounting firm? Well, one way to do it is to get in touch with Ryan Lazanis of Future Firm. In the early 2000's Ryan was one of the first accountants to launch a cloud-based firm which grew so well that it was eventually acquired by a larger international firm and now he is sharing all of that insight with the Future Firm community and us in this episode. Check out the full interview.

Now is one of the greatest times in the history of business for Accounting and Finance professionals. With all of the uncertainty and chaos that happens in business at every level, we the "Masters of the Numbers" are in the best position to help any company navigate the uncertainty by partnering in times of panic. In this conversation, we dive into the 4 common stages around panic and then discuss practical things that we "accounting & Finance" professionals can do to help our organization and teams work through these 4 stages.

In this episode, we talk to Jeff Badu CPA about the importance of fitting your Big picture Financial Goals into your overall business strategy. Enjoy the episode. Jeff Badu is a parallel entrepreneur and a wealth multiplier. He’s a Licensed Certified Public Accountant (CPA) and the founder and CEO of Badu Enterprises, LLC, which is a multinational conglomerate that owns several key companies. His marquee company is Badu Tax Services, LLC, which is a CPA firm that specializes in tax preparation, tax planning, and tax representation for individuals and businesses

How do you prepare your clients for an evolving and ever-changing industry? Check out my interview with Mark Waller and Betsy Morem Founders of Morem & Waller, CPAs on how they're helping their clients stay compliant which achieve financial clarity.

Which financial strategy is more important, your Business or your Personal Life? Ok...that is a little bit of a trick question because both of these strategies are so intertwined that you should not make them compete/fight with one another. We sat down with an amazing financial advisor Diane Gardner CFP, CDFA and had a great discussion talking about how she helps expose business owners and individuals to critical topics that they NEED to consider if they are going to develop the right type of financial strategies that help paint the full picture of their financial life. We also talk about the amazing relationship that she has with CHIP a dynamic organization that is really helping Change How Individuals Prosper.

How often do your clients go to social media and openly brag about how much you helped their business grow? Recently I saw a post from a fellow CPA that had nothing but great things to say about Lydia Desnoyers because Lydia took the time to help her develop the mindset and a few key strategies that led to her first 5 figure client contract. After seeing that post I said I have to have Lydia on the show to help my audience learn more about Lydia and the awesome things that she is doing in her business. So if you know a CPA tell them to check out this episode and listen to the things that Lydia has to share.

When it comes to marketing your accounting firm, things can be quite interesting because the truth is "We were not trainined in Marketing" After personally interviewing over 470 business owners in 19 months and testing various angles of marketing there were a few key points that stood out and in this episode I breakdown the psychology of a content video that we released that helped us generate more profitable business. Here were the main points: 1) We created an organic video that captured the attention of business owners 2) We creatively introduced new people to who we are and what we do 3) We politely narrowed the audience down and for those that are not in our target audience we showed them where the door was 4) Empowered those that left to become some of our biggest supporters that generates more business All in all this was an organic strategy that didn't cost us any advertising dollars.

We are living through an era of business where there are very few boundaries in the area of accounting, bookkeeper, and CFO services, so you have to be great at what you do or your business will suffer. I have personally interviewed over 470 business owners and in those conversations, I have inquired, what makes an accountant GREAT in the eyes of a business owner and/or non-finance business leader. In this episode, I cover the 4 most common traits that I heard mentioned in those conversations so enjoy the episode as I discuss those 4 traits and offer tips on how you can master those to ensure your clients and prospective clients see you as a GREAT accountant.

There is a common four-letter F word that shows up in the website, marketing material and conversations of a lot of accounting, bookkeeping, and CFO firms and that work is hurting their business in the eyes of the client. At some point in time, it was attractive to where this four-letter word like a badge of honor which is why a lot of firms still do, but after doing some surveys and talking to business owners; it has become clear that this four-letter word actually lowers the value that others perceive about your firm. Some business owners have said if I hear a firm use this word they can forget my number because I don't want to do business with them.

What would make you leave Wall Street and head to Main Street? This week we sat down with a gentleman that started his career on wall street but along the way some things happened which led him to shift his attention to leave Wall Street and start building a tax services business with his partner. Many might ask why would you leave wall street, well Bill Hampton tells us in this interview. Check out the full show and other shows at the www.businesstalklibrary.com

When it comes to making decisions good and insightful DATA is King but how do you take the data you have and use it to drive your business to success? Enjoy the full episode!

Are you compliant with the latest rules on Sales & Use taxes? As you work to evolve your business and ensure that you can still thrive in the new world of business this is an important question that you should be asking yourself. To help you answer this question we sat down with Megan Higgins the VP/GM eCommerce and Marketplaces at Avalara because she has a wealth of insight and knowledge on the topic. In this conversation, we discuss key changes in Sales & Use tax laws, self-services tools, resources, and automated tools that can help you stay compliant in a cost-effective way.