I once heard a story of a 65-year old business owner who spent his life savings (a million dollars to be exact) on an app that unfortunately, was bound to fail from the moment it hit the market. As sad as this story sounds, this is the reality for many of us as professionals and business owners. One of the huge mistakes that business owners and professionals make is trying to perfect an untested idea. People spend hours, weeks, months, years and decades trying to perfect an i